This launch was for GoPro's long awaited 4k camera. We had to create every production, every scene, every shot with the highest cinematic quality in mind. I led and deployed six different 3 person teams on all these productions in 3 month's time with a budget of $250k. I guided and edited with them pitching and pre-production all through the post-production and publishing roll-out of the launch video and the subsequent adventure series. The series consisted of releasing one break out story each week for the 6 weeks following the Hero 4 launch event. I was the Creative Director in charge of the entire operation that began in March of 2014 and ending in December 2014.The launch video itself has garnered 37 million views and tallied together with Adventure series videos, the Hero 4 Campaign totalled 83 million views:
