Following the massive success of the Hero3 launch video. We had released some of the break out stories intermittently throughout the year and realized how much the audience loved them. So we decided to orchestrate a campaign after the new Hero3+ launch that would display our storytelling power and deeply engage our audience. It was a massive amount of work for a small amount of us on the team, but the entire campaign garnered 113 million views and was so successful for the brand, it became a benchmark we would try to surpass every year afterwards.
